INGREDIENTS
Sorbitol
A sugar alcohol that inherently has a sweet flavor. One of the main components that gives toothpaste its form. Almost all toothpastes have Sorbitol in their formula.
Water
A solvent that helps provide the right consistency. The water used is distilled water.
Hydrated Silica
A cleaning agent used to scrub the teeth, making them whiter.
Glycerin
A natural-based binder used to keep all the ingredients together. Also, it provides texture.
Cannabidiol (CBD)
An active ingredient which is anti-inflammatory, antibacterial, antimicrobial, anti-fungal, and in some cases, antiviral like with Covid-19.
Hydroxyapatite (nano)
A remineralizing agent that make teeth stronger. Nano is smaller so it fills in the gaps and abrasions in teeth, restoring the enamel surface.
Sodium Lauryl Sulfate
A detergent used to remove stains and odors. Creates suds and bubbles.
Mentha Piperita Leaf Oil (Peppermint)
An essential oil for flavor. Provides anti-inflammatory, and anti-bacterial properties. Traditional flavor for toothpaste. Creates a cooling sensation.
Xanthan Gum
A natural bacteria binder created through the fermentation of sugars by the plant-pathogenic bacterium Xanthomonas campestris.
Mentha Spicata Leaf Oil (Spearmint)
An essential oil for flavor. Provides anti-inflammatory, and anti-bacterial properties. Traditional flavor for toothpaste. Creates a cooling sensation.
Potassium Sorbate
A common preservative in cosmetics.
Sodium Benzoate
A common perservative in cosmetics.
Titanium Dioxide
A natural mineral used as a whitening color agent.
Alcohol
A carrier for other ingredients like Iodine.
Melissa Officinalis Leaf Oil (Lemon Balm)
An mild citrus herbal flavor with antiviral properties against herpes and other viruses. Anti-inflammatory, and creates a calming and soothing effect.
Gualtheria Procumbens Leaf Oil (Wintergreen)
An essential oil for flavor. Provides anti-inflammatory. Traditional flavor for toothpaste. Has methyl salicylate which is know to reduce pain like Aspirin.
Iodine
An essential trace mineral for creating optimal cellular function throughout the body, making hair, skin, and the mouth healthier. Anti-microbial / Anti-plaque. Anti-bacterial. Supports saliva balance.
Frequently Asked Questions
Nano hydroxyapatite has been reviewed by the EU Scientific Committee on Consumer Safety, which in 2023 found it safe in toothpaste at concentrations up to 10 percent when the particles are rod-shaped and uncoated. That conclusion is now written into EU cosmetics law. The EU is known as having some of the best safety standards for cosmetics in the world.
Hydroxyapatite is the mineral that forms roughly 97 percent of tooth enamel by weight. Hydroxyapatite, and nano hydroxyapatite share the same core chemistry of being calcium phosphate. The main difference is that nano hydroxyapatite is synthetically smaller at 20-100 nm particle sizes than the natural size of hydroxyapatite. The smaller nano size lets it fit into tiny scratches and demineralized spots on the tooth surface. It was first developed by NASA in the 1970's for astronauts in space to prevent bone and tooth mineral loss. Later, a Japanese company acquired the patent from NASA, and adapted it to create the first nano-hydroxyapatite toothpaste.
Clinical studies comparing nano hydroxyapatite toothpaste with fluoride toothpaste have reported similar results for remineralizing early enamel lesions and reducing sensitivity. Results depend on how consistently you brush and on the concentration in the paste. WAVES is formulated as a daily toothpaste, so this hydroxyapatite toothpaste is meant to work with regular twice-daily brushing rather than occasional use.
Neither ingredient is conclusively better than the other. Fluoride has the longest track record, and it is the only anticavity active ingredient the ADA approves for toothpaste. Hydroxyapatite appeals to people who want a fluoride-free routine, since it is the same mineral composing the tooth and it is less harmful for people with fluoride sensitivities. New preliminary studies have found hydroxyapatite to be as effective as fluoride, and may have additional advantages over fluoride. However, more research needs to be done to provide scientific consensus.
It can make teeth look brighter, though not the way bleaching agents do. By filling in surface roughness, nano hydroxyapatite leaves enamel smoother, which reflects light more evenly and gives stains less to cling to. In WAVES, hydrated silica handles surface stain removal and hydroxyapatite handles the smoothing, so the two ingredients work together on the appearance of whitening the color of teeth.
It can help remineralize early-stage enamel lesions, preventing the white spots that appear before a cavity breaks through the surface. Once decay has created an actual hole, no toothpaste can rebuild that structure, and the tooth needs a dentist. Think of nano hydroxyapatite as a daily maintenance ingredient for enamel rather than a repair for an existing cavity.
No. A 2022 draft EU regulation proposed a ban, which is where the rumor started. After a safety review, the European Commission instead restricted the ingredient under Commission Regulation (EU) 2024/858, allowing up to 10 percent in toothpaste and 0.465 percent in mouthwash. A July 2025 scientific opinion found even higher levels safe, so the limit may rise again.
Most people notice a smoother feel on their teeth within the first week or two of twice-daily brushing. Changes to sensitivity and the look of white spots take longer, and published studies usually measure results at four to eight weeks. Consistency matters more than quantity, so a pea-sized amount twice a day is the right routine for WAVES.